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2016 Looking Great for Digital Signage


2016 Looking Great for Digital Signage


It’s only February and there’s already been a plethora of reports on the terrific growth of the Digital Signage market expected this year and in the years to come.
In January, market research analysts at Technavio published their forecast for 2016 to 2020. A growth of “at a CAGR of almost 6%” is expected with the market to rise beyond 14 billion USD by 2020.

Education is expected to be a key area:

“Educational institutions are increasingly adopting digital signage to change and enhance the ways they communicate with students, staff, and visitors. This new medium is helping schools and colleges reach their audience with more engaging messages in real time. As a result, more and more educational institutions are expected to adopt the use of digital signage in the coming years, thus leading to the overall market growth.”

Further, the report highlights how in retail, digital signage “has been an inseparable part of the marketing and advertising strategies of retailers” and it’s “highly preferred in the retail segment as compared to the traditional printed signage.”

Benefits of digital signage adoption – greater viewer engagement, elimination of paper waste, dynamic content and cost efficiency are expected to continue to attract new users.

The interactive element is expected to be especially important. SIS DIGITAL have already got involved with this in projects such as Land Rover’s Hibernot DOOH campaign, which features live content from users’ Instagram feeds through the #Hibernot hashtag.

As Frederick de Wachter, co-founder of DOOHapps, has recently said “Interactivity is a game-changer, if a display is interactive, it has more value; you can target better and it’s measurable. If you can measure something, you can make it better.”

Ad Exchanger have reported on the recent research from the Digital Place-based Advertising Association partnered with Prohaska Consulting. This forecasts an estimated 30-40% of DPB ad sales to be carried out programmatically over the coming years.

“A combination of smarter screens, better data and dynamic digital video content are all bleeding together, which could help fuel programmatic advancements. This prediction is the result of a perfect storm: While television still nets the bulk of ad spend at $70 billion a year, eyeballs are moving elsewhere.”

Meanwhile, Digital Journal have reported on research specific to digital self-service kiosks.
Growth at a CAGR of close to 5% during 2016 to 2020 is expected.

“interactive touchscreen kiosks are a noteworthy feature of smart cities, which are growing in number across the globe. These kiosks are used in smart cities for interactive advertisements, online shopping, and tourist information, among others. Kiosk vendors are taking notice of the opportunity they have in smart cities.”

Sounds good to us. Looking forward to a great 2016!



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